Blog
Articles and talks on digital products, AI and business — no hype, no magic-button promises.
Why Companies Are Switching From Top-Tier AI Models to Cheap Ones
Over the past year developer demand has shifted to mid-tier and cheap models. What's actually behind it: "which model should we use" stopped being a question about your company and became a question about a single step of work.
An AI Agent That Runs As-Built Documentation in Construction — Now You Can See It Working
We've opened a demo stand for the agent that works through construction documents, checks completeness and prepares certificates. It already works for our client; the stand runs a simplified version of it, plus a recording of a real working day.
AI Day at the «Sady i Lyudi» festival
On 12 August, the Moscow «Sady i Lyudi» festival gets a dedicated Artificial Intelligence Day. We came up with it and are building it. Here’s what it will be.
Seeing an AI Agent as an Employee: Why It's Useful, and Where the Analogy Lies
The HR frame for an AI agent surfaces the right questions — boundary, review, accountability — and strips away the magic and the panic around AI. We unpack what this optic gives you and where it stops working.
AI Is Turning Into Expensive Infrastructure: Where the New Pricing Is Headed
Access to the strongest models is getting pricier and splitting into tiers. This isn't one vendor being greedy — it's the economics of the whole industry shifting, seen by people who work with AI every day.
AI Is Already Changing Business. Just Quieter Than the Bubble Suggests
Why real AI adoption in business happens more quietly and slowly than the news feed would have you believe — and where the actual economic impact shows up.
Humans Paired with AI: How to Avoid Paying Top Dollar for an 'Approve'-Button Operator
The human+AI pairing fails quietly: the reviewer slowly turns into someone who just clicks 'approve'. The kinds of pairings, which tasks to hand off, where oversight breaks down, and why you need a digital trail.
AI in Business: How to Adopt Without Burning Your Budget — and Stay Ahead
Skip AI and you fall behind. Adopt it head-on and you'll almost certainly burn money. A breakdown of the forks and the mistakes: maturity stages, how to calculate payback, the first pilot, culture, and the pitfalls.